Dynamic Pricing for E-commerce

Boosting competitiveness and profitability through automated pricing.

Dynamic Pricing for E-commerce

Through dynamic pricing automation, our client experienced increased sales, better market responsiveness, and improved profitability in a competitive environment.

Challenge

E-commerce retailers struggle to maintain competitive pricing in a rapidly fluctuating market, often leading to lost sales due reduced competitiveness or diminished profit margins due to over-discounting. Manually tracking competitor prices and adjusting product prices across thousands of SKUs is inefficient and prone to error, impacting profitability and market share.

Solution

We developed and deployed a dynamic pricing solution leveraging a microservices architecture for data integration: seamless integrated with the client’s ERP ESB through APIs and message queues event-based price calculations based on competitors monitoring or inventory health classification

Impact & Results

Enabled retailers to significantly enhance their competitiveness and profitability by always offering optimal prices. This led to increased sales conversion rates, improved profit margins through minimized over-discounting, reduced inventory holding costs by accelerating sales of slow-moving items.